On Sunday, August 4, "Kalki 2898 AD" saw a significant increase in its box office performance, especially at major multiplexes in Hyderabad like AMB, PVR and Prasads. The low ticket price of ₹150 attracted audiences to theatres, leading to a massive jump in the film's attendance. Many viewers returned to watch the film for a second time, while others enjoyed the film for the first time.
The surge in viewership that the low ticket price created highlights a major trend: when ticket prices are low, more people are willing to watch movies, regardless of initial reviews. In contrast, many recently released films such as "Guntur Karam" and "Bharatheevudu 2" struggled at the box office primarily due to high ticket prices. Ticket prices for these films have shot up to ₹470 or more, which has discouraged many potential viewers, even if they have star power behind them.
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The positive response to "Kalki 2898 AD" shows the importance of affordability in cinema. When films are priced reasonably, they can attract larger crowds, making the theatre experience more lively. This trend suggests that filmmakers and producers should consider pricing strategies for their films to maximize viewership and revenue.
However, our producers are ensuring that only one week's collection is enough for them, and the rest will be paid for in large part by OTT, they keep the prices of films hefty and pay the price later. By keeping ticket prices accessible, filmmakers can ensure that more audiences get the opportunity to enjoy their work.